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Système de la Mode

January 23, 2012

Photography STEVEN KLEIN

A clip from Daphne Guinness’s story in Interview Magazine.
I must say, it’s a very good read.

GUINNESS: Certain parts of the press use class as an issue more out of reflex. When blame needs to be appropriated, they go for the aristocracy, but the aristocracy really doesn’t have any real power. But it’s a very touchy subject . . . Take fashion. Fashion is not just about trends. It’s about political history. You can trace it from the ancient Romans to probably until the ’80s, and you can see defining moments that were due either to revolutions or changes in politics. At the end of the Roman era, there was this whole move against togas, because that was the signifier of the Roman Empire. In the same way, the ’60s were a reaction against the ’50s and so on. But now we’ve been feeding on a sort of cadaver. At the moment, we’re just endlessly recycling the past.

BRANT II: It’s interesting how a certain period of time has to pass before something becomes fashionable again. In this book, On Human Finery, which I’ve also been reading, the author did a study where he asked students in the ’70s what they thought of fashion in the ’60s. They thought it was the most horrible thing in the world. In the ’80s he asked the exact same thing to his students, and they thought the pictures of ’60s fashion were retro and the coolest thing in the world. A certain time has to pass in order for something to be considered retro, and that’s when it is deemed historical.

GUINNESS: How do you think the last 10 years will be defined? I can’t think of how.

BRANT II: I can’t think of anything either. It’s hard to imagine. What are they going to call this period, this time in society?

GUINNESS: Corporate.

BRANT II: The Age of Advancement.

GUINNESS: Corporations.

BRANT II: The Age of the Consumer?

GUINNESS: There hasn’t been anything real since grunge. That was the last movement led by music or an art form.

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